Urbancare’s growth model is informed by international best practices, particularly those of the Finnish SOL Group, a global multiservice company with 13,000 employees. SOL demonstrates that service integration, professional training, and client-centeredness are key drivers of growth in the facility management industry.

Urbancare contextualizes these insights for Somalia by:

• Workforce Development: Moving away from ad hoc training models common in the Somali market, Urbancare is working toward structured, annual training programs covering technical skills, customer service, health and safety, and environmental awareness.
• Integrated Service Packages: Inspired by SOL’s multiservice framework, Urbancare offers bundled solutions—combining cleaning, waste management, and IT-enabled facility support—to create value for clients by reducing procurement complexity and costs.
• Sustainability with Measurable Targets: Unlike many competitors who use sustainability as a branding label, Urbancare sets quantifiable KPIs, such as recycling targets, adoption rates of eco-friendly products, and specific energy reduction commitments.
• Customer-Centric Operations: Urbancare is investing in client monitoring and feedback mechanisms, including a planned 24/7 digital helpdesk, ensuring responsiveness and accountability.

This strategy enables Urbancare to compete not only in Mogadishu but also to position itself for expansion into other FMS namely, Puntland, Jubaland, and eventually the Horn of Africa region.